Tuesday, 23 April 2013

Levi's 501 Interpretation Event

 Hey guys! Did you guys went for the Levi's 501 Interpretation Event held 3 days ago at Ion? Well some bloggers and I were invited there as media to cover for the event. Let me share with you guys!

A little history about Levis
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Their range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.

Levi’s® 501® jeans hold a seminal place in fashion history and over the last 140 years have developed into a cultural icon. Levi’s® 501® jeans are among the most worn and loved jeans in the world.

Craftsmanship and authenticity remain at the forefront, which is why Levi’s® 501® jeans also improve with age – molding to the contours of the wearers body overtime and creating a bespoke fit and finish for this perfect classic and timeless jeans.

This Spring/Summer 2013, the Levi’s® brand is marking the 140th anniversary of its iconic 501® jeans by introducing a non-denim Levi’s® 501® collection for the first time.

Yahui's fanclub super hiong!

Our Emcee for the day!

The amazing four wearing their own interpretation of Levis.

A small little contest with the audience to name the parts of the Levis Jeans!

And then it is the time for Ian, Felicia, Yahui and Tosh to dress up the 4 shirtless guys(they call them that even though they are not shirtless but you gotta admit they have some hot body) *p.s didn't manage to take picture of the 4th guy wearing tank top!
Aren't they hot!

All the guys were made to do pushups to show that they can work out in Levis haha!

So the first one is Felicia Chin to dress one of the guys up according to her own style. 

Secondly we have Ian Fang to dress the other one up!

Thirdly we have Yahui! The first pic of yahui dressing him up is soooo cute. The audience love him as he is so cute and hot! 

Lastly we have Tosh!

THEIR FINAL LOOK. which do you prefer?

The audience got to vote then by pasting stickers on the one they choose. 

One of my blogger friend, Herbert, paste this sticker at that area like zomg. So embarrassing for this poor cute guy ):

A sticker consisting of someone's name and nric is being chosen by the celebrities and they get to win their outfit! Congrats!

Pictures taken before the event! With Eileen in the washroom haha. typical girls


Sitting with Eileen, Cookie for the event (:

Picture with Ian, Tosh, Yahui and Felicia!

Overall i really enjoyed this event as i get to know a little more about Levis and realized how unique it is compared to other jeans!

oh and if you are interested..



Share your 501® look which best represents your individual 501® style interpretation and be part of Levi's® 501 gallery! Just wear one of Levi's 501 jeans and share with us how you match it your way!

  • $300 cash + $200 Levi’s® merchandise
  • Be part of the Levi’s® global 501® campaign
  • Score invites to the Levi’s® 501® party (May 2013)

For more details, visit http://levis501.com.sg today!

Thanks for reading <3